Last Thursday, June 9, I had the pleasure of attending a discussion on innovation and shifting business strategy, led by Terry B. Jones. After a cocktail hour hosted at the NSU Art Museum in Ft. Lauderdale, the talk commenced in the auditorium across the breezeway. I must admit I did not know who Mr. Jones was, but I assumed he must be a marketing magnate, as the talk was organized by IMA. To my mistake and surprise, Mr. Jones is actually one of the founders of Travelocity and Kayak; so in a sense, he has developed businesses that market travel. Mr. Jones is in the business of facilitating the where and the when behind consumer choices, but he discussed the increasing importance for businesses to assess the self-reflexive why that drives consumer decisions. Businesses must break down … [Read more...]